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What does Morningscore cost, and what do its plans limit?
Summary
Morningscore's pricing page lists four plans priced per month in US dollars: Lite at $69, Business at $99, Pro at $159 and Premium at $299. Each step raises the websites you can add (3, 10, 30, 100) and the keywords you can track (100, 500, 2,000, 5,000). User, scan and report allowances vary by tier. Yearly plans give two months free, a 16.67% discount. Check page and scan limits alongside website and keyword counts.
What the four plans cost and include
| Plan | Monthly price | Websites | Tracked keywords |
|---|---|---|---|
| Lite | $69 | 3 | 100 |
| Business | $99 | 10 | 500 |
| Pro | $159 | 30 | 2,000 |
| Premium | $299 | 100 | 5,000 |
Users follow the same ladder: 2 on Lite, 4 on Business, 10 on Pro and 20 on Premium. AI credits run from 100 on Lite to 1,000, 5,000 and 20,000.
Morningscore offers a 14-day free trial without a credit card. Its pricing page says upgrades take effect immediately. If you cancel, you keep access until the end of the current period.
Check reports and scan limits alongside site counts
Lite at $69 a month can cover one business site and two related domains if 100 tracked keywords and its page and scan limits are enough. If you spread its 100 keywords evenly over three sites, each gets about 33. A freelancer with five or six client sites needs Business for the website count alone.
Reports and scans can force the move just as easily. Lite includes no monthly reports, and Business includes 3. Pro raises that to 30, and Premium to 100.
Lite's pages limit is 250, against 5,000 on Business and 25,000 on Pro and Premium. Full page scans per month are 5 on Lite, 15 on Business and 50 on Pro and Premium. Website scans appear only on Pro (200 a month) and Premium (2,000). So if you send clients monthly reports, Business at $99 is the first plan that includes them, and website scans start at Pro, $159.
Keyword research also climbs steeply: 25 lookups a month on Lite, 200 on Business, 500 on Pro and 2,500 on Premium. Link scans are 10 and 100 on the two lower plans and unlimited on the top two. For counting how many keywords you really need, see the tracked keyword limits guide.
What each tracked keyword costs
Here's the monthly price divided by the keyword allowance:
- Lite: $69 ÷ 100 = $0.69 per keyword
- Business: $99 ÷ 500 = about $0.20
- Pro: $159 ÷ 2,000 = about $0.08
- Premium: $299 ÷ 5,000 = about $0.06
Per website, the drop is similar: $23 on Lite, $9.90 on Business, $5.30 on Pro and $2.99 on Premium. These figures only help if you use the allowance. A site owner tracking 80 keywords pays $69 on Lite either way.
Two months free on a yearly plan means paying for ten. Applying that rule to the monthly prices gives derived estimates, not quoted yearly list prices: $690 for Lite, $990 for Business, $1,590 for Pro and $2,990 for Premium. Check the actual yearly price at checkout. To compare these totals with lower-priced tools, use the affordable SEO tools guide.
What to check before you buy
Morningscore describes each plan as a complete tool. It lists a Google Search Console integration and its RANK AI WordPress plugin as optional add-ons. Ask for their prices before you budget for either one.
Morningscore reports on Google and ChatGPT and includes Google AI Overviews and AI prompt tracking. If those matter to you, ask how many prompts each plan tracks, how often, and what an AI credit buys, before relying on Lite's 100-credit allowance for your workflow.
The small business SEO tools guide compares all-in-one tools with separate trackers. Include your chosen plan and any add-ons in /seo-tools-cost-calculator/.
Work out your own number: the SEO Tools Cost Calculator finds the cheapest published plan for your sites, tracked keywords and users.
Sources
Figures come from each vendor's own pricing pages and documentation. We have not tested these tools hands-on, and no ranking here is paid for.