Software Pricing — 2026 Edition

Software pricing: what six SaaS platforms
actually cost.

Compare what HubSpot, Semrush, monday.com, Asana, Shopify and Squarespace actually cost per year: the amount that leaves your account after seat minimums, billing terms, onboarding and add-ons, using figures checked against each provider's official pages.

6Platforms
75Articles
10 / 11Last verified

Selection Criteria

Three tests before anything is recommended

Not brand recognition — distance to payback.

01

Payback

Can the monthly fee be justified in hours saved or revenue added? If the arithmetic cannot be written down, the tool does not make the list.

02

Governance

Role permissions, audit logs, SSO, data residency. Anything used by a team has to survive the questions a serious buyer asks.

03

Time to adoption

How long until the team actually uses it. Free tiers, templates and localization weigh heavily here.

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Editor's picks

Six platforms, chosen by use case

Filter by category. Published prices, seat rules, contract terms and product limits are sourced from the vendors. Break-even points, payback thresholds and fit judgments are SaaS COMPASS models or editorial views; we show the assumptions and arithmetic behind them.

Editor's pick

HubSpot

CRM & Revenue Platform

Start on the free CRM and consolidate sales, marketing and service onto one customer record. The fastest route out of deal-tracking that lives in one person's head.

Free tier SSO Localized UI
Check before choosing

If you manage only a few open deals, check whether the free CRM or Starter covers your needs. Budget for the step from Starter to Professional ($1,300/mo).

Starter from $7 / seat (promo) · $20 regular

Semrush

SEO & Market Intelligence

See which keywords and paid campaigns actually bring your competitors traffic. Turns web spend from an act of faith into a budget line you can defend.

Competitor data Ad research AI visibility
Check before choosing

Decide who will review the reports and act on the findings. The subscription cost is easier to justify when that work has a place in the team's schedule.

SEO$139 / mo

monday.com

Work & Project Management

Replaces the shared spreadsheet with boards anyone can read at a glance. Its real value is showing, without a status meeting, exactly where work is stuck.

Intuitive UI Automations Localized UI
Check before choosing

With a three-seat minimum, one or two people pay for unused seats. Where the arithmetic starts to work depends on the plan and the hours it saves — run the numbers for your headcount →

Basic · annualfrom $9 / seat

Asana

Tasks & Workflow

Its distinguishing feature is tying daily tasks to stated goals — so leadership can see whether the strategy has reached the people executing it.

Goal tracking Free tier Integrations
Check before choosing

If deal pipelines and contact histories are the main need, compare a CRM as well. Asana is designed primarily to manage work and projects.

Starter · annualfrom $10.99 / seat

Shopify

Commerce & Cross-border

Multi-currency, multi-language and local payment methods come as standard, so a new market is a configuration decision rather than a development project.

Multi-currency Cross-border App ecosystem
Check before choosing

At low volume the fixed monthly fee and payment terms dominate. The break-even against a marketplace depends on order value, payment method, marketplace fees and ad spend — not order count alone. Work it out for your own numbers →

Basic · annualfrom $29 / mo

Squarespace

Corporate Site & Landing Pages

The floor on design quality is unusually high, which means a credible corporate presence without an agency. Well suited to recruitment and investor-facing sites.

Premium templates Custom domain SSL
Check before choosing

If you need deep integrations, membership areas or a multilingual site, check the available features and plan limits against your requirements before choosing.

Basic · annualfrom $19 / mo

What does a software fee include?

This comparison covers CRM, marketing and SEO, work management, and ecommerce or website platforms. Compare the fee unit, billing commitment and required extras before treating a published monthly price as your budget.

1. Count the billable units

A fee may apply per user, account, contact tier or unit of usage. A seat minimum means the bill can include users you do not have.

Calculate the billable team size →

2. Separate the rate from the bill

Example only: $20 per user per month × 5 billed users × 12 months = $1,200 a year before tax and extras. Annual billing may require an upfront payment; a monthly equivalent is not necessarily a monthly contract.

Compare monthly and annual billing →

3. Add the required extras

First-year cost can also include setup, onboarding, add-ons and usage charges. The worked example is arithmetic, not a price quote for any of the six vendors. Use each product analysis for its published rules.

Check additional first-year costs →

Side by side

Software pricing and actual annual cost

The annual entry cost turns the displayed monthly rate into the minimum first invoice before tax. The next column shows what can make the real bill higher.

Service Primary use Entry price Annual entry cost What can raise the bill Free tier SSO Official
HubSpot CRM, sales, marketing $7 / seat, billed annually (promo) · $10 monthly (promo) · $20 regular $84 / seat promo · $240 regular Promotional renewal, contact tiers, credits; required onboarding on Professional+ 2 usersProfessional up Visit
Semrush SEO, competitor data $139 / mo (annual: $117.33/mo equivalent) $1,407.96 / included user Additional users and report, lead-generation or other add-ons Free accountGuru up Visit
monday.com Work management $9 / seat, annual (min 3) $324 / 3-seat minimum Seat-block rounding and paid AI credits above the included allowance 2 seatsEnterprise only Visit
Asana Tasks and goals $10.99 / seat, annual $131.88 / paid seat Seat-block rounding above 5 users; internal read-only users take paid seats 2 usersEnterprise only Visit
Shopify Commerce, cross-border $29 / mo annual ($39 monthly) $348 / store Card and third-party payment fees, apps and transaction volume Trial onlyPlus only Visit
Squarespace Websites, landing pages $19 / mo $228 / site A separate plan for each site, domain renewal and commerce fees where applicable Trial onlyPremium up Visit

Entry prices were rechecked against all six providers' official US pricing pages on 17 September 2026. Annual entry cost is SaaS COMPASS arithmetic: published annual-billing monthly rate × minimum billable seats or sites × 12, excluding tax and the cost drivers named beside it. It is not a quote. The SSO column shows the lowest plan on which single sign-on is offered — for HubSpot that is any Hub at Professional, at $90 per seat per month plus a mandatory $1,500 onboarding fee. HubSpot Starter's $7 annual and $10 monthly rates are limited-time offers for new customers; the regular price is $20/seat/mo. Verify the live offer before checkout. Buying from Japan? See the Japanese edition for yen pricing, consumption tax and card fees →

Insights

Reading for the decision itself

75 articles built from vendor pricing pages, help centers and terms of service, with the arithmetic shown so you can re-run it on your own numbers.

Pricing and contracts

18 articlesAll of pricing and contracts →
Pricing and contracts

Semrush at $139 a month: how many people does that cover?

The base price covers one user. Count added seats, shared SEO limits and separate AI licenses before choosing a plan.

Read →
Pricing and contracts

Shopify plan choice does not turn on processing rates until monthly volume passes $25,000

The $25,000 US annual-billing threshold depends on payment rates and fee exemptions. Staff access can decide first.

Read →
Pricing and contracts

When does a free SaaS trial start charging you?

Check the trial expiry, purchased plan and recurring status. No-card signup and a paid subscription are different states.

Read →
Pricing and contracts

Does paying monthly let you leave a SaaS contract sooner?

Monthly invoices can still mean an annual contract. Compare the minimum term before using a break-even calculation.

Read →
Pricing and contracts

A “seat” does not mean the same thing at any two vendors

Separate editors, internal readers and outside collaborators to find the paid seat count.

Read →
Pricing and contracts

What should you add to a SaaS price when budgeting for a year?

See how onboarding, seat groups, contact tiers and processing fees change the first-year total.

Read →
Pricing and contracts

What can you do when SaaS prices rise before renewal?

Compare price-change clauses, renewal deadlines and the cost of accepting another term.

Read →
Pricing and contracts

When will removing unused SaaS seats lower your bill?

Separate access removal from paid seat reductions and plan your audit before renewal.

Read →
Pricing and contracts

How do you calculate SaaS payback without counting costs twice?

Calculate cost, labor savings and cash payback with renewal scenarios and explicit assumptions.

Read →
Pricing and contracts

What does an Enterprise support response promise actually buy?

Separate support response times, service availability and remedies before paying for an Enterprise plan.

Read →
Pricing and contracts

Hosting at $2.99 a month: what does year two actually cost?

Separate the initial hosting payment, first term renewal and second-year domain cost. USD examples and limits of six current offers.

Read →
Pricing and contracts

Helium 10 at $99 or $129 a month: what does a year actually cost?

Platinum is $1,188 annually or $129 monthly. Compare the ten-payment crossing, Diamond ad fees, tool limits and cancellation.

Read →
Pricing and contracts

ZeroBounce credits: when does a monthly subscription cost less?

Compare one-time credit purchases with one month of ZeroBounce ONE, including minimum purchases, expiry, annual terms and refunds.

Read →
Pricing and contracts

Vista Social: is $99 monthly or $950 annually right for your team?

Count logins, connected profiles and the X add-on before choosing monthly or annual billing.

Read →
Pricing and contracts

MindManager: should you subscribe or buy a one-time license?

Compare desktop and collaboration needs, then regular and first-year payments.

Read →
Pricing and contracts

Book Bolt Pro or Premium: what does the extra $12 a month buy?

Pro includes the core book-making tools. Compare Premium’s extra AI allowance, annual payments and the trial before choosing.

Read →
Pricing and contracts

Z.ai GLM Coding Plan: when are Pro and Max worth the higher price?

Compare session and weekly limits, longer-term costs and the work each tier is meant to support.

Read →
Pricing and contracts

PolyPal Pro: is monthly or annual billing cheaper for your meetings?

Personal-use minutes and conference credits buy different amounts of translation. Compare the billing periods, renewal terms and event allowance.

Read →

Choosing a platform

12 articlesAll of choosing a platform →
Choosing a platform

How far can you use HubSpot, monday.com and Asana for free?

All three allow two free users. Compare contact and task limits, paid seat blocks, required AI credits and what happens on downgrade.

Read →
Choosing a platform

HubSpot or monday CRM: which fits your customers and budget?

Compare marketing contacts, CRM record limits, paid-seat blocks and renewal terms. Basic now lists 1,000 active contacts and deals.

Read →
Choosing a platform

Do you need a CRM, or can your spreadsheet still do the job?

Start with missed follow-ups and handovers, then trial one sales process before committing.

Read →
Choosing a platform

monday.com or Asana: which fits your team and its annual budget?

Compare the seats you must buy and the work you need to run, including required AI credit purchases.

Read →
Choosing a platform

AI meeting notes: which minutes does your subscription cover?

Compare meeting recordings and uploaded-file quotas separately across Otter, Notta and HappyScribe, with seats and annual payment conditions.

Read →
Choosing a platform

Riibase CRM: what do the $9.90 and $19.90 plans cover?

Current promotional rates, record capacity and the difference between trial registration and checkout.

Read →
Choosing a platform

Which Appy Pie plan covers iPhone and Android, and what costs extra?

Japan’s price cards show ¥1,800, ¥3,600 and ¥6,000 per app/month. Platinum adds iOS; store registration, branding and overages cost extra.

Read →
Choosing a platform

Xmind Pro or Premium: which features justify the yearly price?

Yearly-plan equivalents are $4.92 and $8.25 monthly. Pro’s calculated break-even is six months; Premium’s is seven. Free and Pro include trial AI credits.

Read →
Choosing a platform

xTiles Plus or Pro: which plan covers your planning and AI editing?

Plus covers personal planning; Pro adds unlimited shared spaces and broader AI editing. Compare monthly and yearly costs, free-plan limits and refund terms.

Read →
Choosing a platform

Pi Pro at $19.90 a month: what does Free leave out?

Pro adds file export and longer decks. Compare billing options, check unclear higher-plan limits and confirm permission for commercial work.

Read →
Choosing a platform

Style3D AI Basic or Pro: what changes beyond watermark-free downloads?

Basic removes watermarks and extends storage. Compare Pro’s credits and model options, annual billing and the licence conditions for product images.

Read →
Choosing a platform

CREAO Pro or Pro Plus: what does a scheduled agent cost?

Pro Plus runs agents on a schedule. Compare credit top-ups, annual payments and the minimum cost of Team plans.

Read →

Operations and security

8 articlesAll of operations and security →
Operations and security

What does SSO cost beyond the advertised plan price?

SSO costs include the plan upgrade, seat types, setup and contract term. Compare with the service you already use.

Read →
Operations and security

Can you retrieve all your data after canceling a SaaS subscription?

Finish and check exports before access ends. Retention, reactivation and retrieval-request deadlines are different.

Read →
Operations and security

Will your automation run count be enough?

Count notifications, mapped fields and busy days; check what carries into the next quota.

Read →
Operations and security

Which support channels can you use, and is Japanese supported?

Check the channel, plan and language separately; 24/7 availability does not promise a resolution time.

Read →
Operations and security

Who can help when your SaaS stops working?

Find the right contact for the failure; an initial response deadline is not a recovery deadline.

Read →
Operations and security

Where is your SaaS customer data stored, and can you change the region?

A selected region does not cover every category of data or every processing location.

Read →
Operations and security

How many times a month will your automations run, before you sign?

Estimate automation demand by trigger, actions per run and active days; verify quotas with a pilot.

Read →
Operations and security

What do you hand over when a client asks how you manage information?

Match the client questionnaire to security reports, contract terms, account data location and your own access controls.

Read →
Start here →

Not sure where to begin?

Six platforms presented by use case, with the entry price for each.

See the picks→

Plans by product

37 articlesAll of plans by product →
Plans by product

What does Asana actually keep track of, and when do you start paying?

See how one request becomes a shared task and when paid seats are useful.

Read →
Plans by product

How many AI requests does each Asana plan give you, and what are they for?

Separate AI requests from Studio credits and estimate the work your shared allowance can cover.

Read →
Plans by product

Which Asana plan do you need for Gantt charts, portfolios, and goals?

Starter includes Gantt and timeline views.

Read →
Plans by product

Can Asana Starter handle request intake and routing on its own, or do you need Advanced?

Starter can collect requests through a form, turn responses into tasks and route them with rules.

Read →
Plans by product

Does connecting Asana to Slack, Salesforce, or your own systems require a certain plan?

Basic Slack and Google Workspace integrations are included in Asana’s free integration offering.

Read →
Plans by product

Is it cheaper to buy HubSpot one Hub at a time or as the full Customer Platform?

Starter Customer Platform is worth comparing with an individual Starter Hub because their advertised starting seat price is the same.

Read →
Plans by product

How much can the free HubSpot CRM hold before you need to pay?

HubSpot’s free CRM supports up to two users and 1,000 contacts without a time limit.

Read →
Plans by product

How many HubSpot Credits do the AI agents use, and what happens when a month's allowance runs out?

Breeze Assistant, HubSpot's chat assistant, is included with every subscription, but the AI agents run on HubSpot Credits.

Read →
Plans by product

What does Marketing Hub Professional add over Starter, and what does it cost a four-person team in year one?

Marketing Hub Professional adds full workflows for automating marketing across channels, while Starter allows up to 10 actions in each simple workflow.

Read →
Plans by product

Which Sales Hub plan unlocks sequences, and what would four reps pay?

Sequences, HubSpot's automated follow-up cadences, require Sales Hub or Service Hub Professional or Enterprise.

Read →
Plans by product

What does it cost to add a knowledge base and customer portal in HubSpot Service Hub?

A knowledge base publishes help articles; the customer portal lets customers view and reply to their tickets.

Read →
Plans by product

How far can you get with HubSpot's free website builder before you have to pay?

Up to 30 website pages.

Read →
Plans by product

Do you need a paid Data Hub plan to connect HubSpot to your other systems?

Free sync may be enough; custom mappings, workflow processing and API request volume are different needs.

Read →
Plans by product

Does one monday.com subscription cover all its products, or do you pay for each one?

Each product has its own purchase. Size the seats, credits and contacts separately.

Read →
Plans by product

Which monday work management plan do you need for Gantt charts, guests, and time tracking?

Standard starts Gantt and guest access; Pro adds time records and private boards.

Read →
Plans by product

How much does monday dev cost once your team needs sprints and GitHub sync?

Standard starts sprint planning and GitHub sync; eight developers need ten seats.

Read →
Plans by product

Which monday CRM plan lets you send email from the CRM, and what does it cost a small sales team?

Standard connects the mailbox; Pro adds sequences, mass emailing and tracking.

Read →
Plans by product

How far do monday.com's monthly AI credits go, and what happens when they run out?

AI credits are purchased with seats under the eligible work platform model. Standard starts at 2,000 credits per month, shared across AI tools.

Read →
Plans by product

Which Semrush tools come with the base price, and which ones cost extra?

SEO tools start at $139 a month; Semrush One combines SEO and AI Visibility from $199. Specialist toolkits are separate purchases.

Read →
Plans by product

What does it cost to track your brand in ChatGPT and Google's AI answers with Semrush?

For 100 tracked prompts, standalone AI costs $219 with add-ons; Starter plus one block costs $259 and Pro+ costs $299 on monthly billing.

Read →
Plans by product

How much keyword research does each Semrush plan let you do in a day?

Starter provides 3,000 keyword reports a day but only 10 list-clustering actions a month. These allowances count different work.

Read →
Plans by product

How big can your site be before Semrush Site Audit needs a pricier plan?

A 15,000-page site fits Starter when audited weekly and needs Advanced for daily audits. Both monthly and per-audit ceilings matter.

Read →
Plans by product

Can the Semrush SEO plan show where a competitor's traffic comes from, or do you need Traffic & Market?

To compare a competitor’s traffic across search, social, email and other channels, you need the separate Traffic & Market Toolkit.

Read →
Plans by product

How much does a Shopify store cost in its first year, beyond the monthly plan?

A US Basic store pays $348 upfront for a year at the standard annual price, before tax.

Read →
Plans by product

How much does a paid Shopify theme cost, and can you reuse it on a second store?

A paid Shopify theme is a separate purchase, licensed to the store that buys it.

Read →
Plans by product

When do Shopify app charges hit your bill, and do you get money back if you uninstall?

Uninstalling a Shopify-billed app stops future recurring cycles, but a charge already generated can still reach your next invoice.

Read →
Plans by product

Does turning on Shop Pay add anything to what a Shopify store pays in fees?

Turning on ordinary Shop Pay does not add a separate processing fee: transactions use your Shopify Payments rates.

Read →
Plans by product

What does it cost to run a physical shop on Shopify POS, per location and up front?

For a US store, basic in-person selling is included in a paid Shopify plan.

Read →
Plans by product

Does upgrading your Shopify plan actually make shipping cheaper?

A higher Shopify plan does not by itself guarantee cheaper postage.

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Plans by product

What does a Shopify dropshipping store cost to run each month?

A US Shopify dropshipping store can start with Basic at $29 a month equivalent on annual billing ($348 paid for the year), plus a free sourcing app.

Read →
Plans by product

Which Squarespace plan makes sense once you start selling?

For a US Squarespace store selling products or services, Core becomes cheaper than Basic above $6,000 a year in store sales on annual billing.

Read →
Plans by product

Is a Squarespace domain really free, and what do you pay after the first year?

An eligible Squarespace annual website plan includes one domain for its first year; it does not include free renewals.

Read →
Plans by product

How much does a branded email address cost through Squarespace?

Workspace Starter: $84 or ¥12,600 per user per year. One new user may qualify for a free year; Titan is limited to four signup countries.

Read →
Plans by product

Which Acuity Scheduling plan do you need, and does it come with a Squarespace site?

Acuity is separate from the website: $192, $324 or $588 a year. Count independent booking calendars and check SMS needs. The trial accepts appointment payments.

Read →
Plans by product

Is Squarespace Basic enough for a portfolio site, or do you need Core?

Basic suits an inquiry portfolio. Japan pricing: ¥14,160 yearly versus Core’s ¥24,960; the store-fee break-even is ¥540,000 in annual sales.

Read →
Plans by product

jAlbum: should you buy a license or pay for hosting?

Your publishing space and commercial-use rights determine the plan. Compare full-term costs, support renewals and account expiry.

Read →
Plans by product

Martinic: should you buy a lifetime or one-year plugin license?

A one-year license keeps the initial cost down; lifetime suits repeated use. Compare the actual bundle contents and update rights.

Read →

Editorial method

Who writes this, and where the numbers come from

Who writes this, what it is based on, and what it deliberately does not do.

Publication SaaS COMPASS
Method Desk research, not hands-on review: every figure is taken from the vendor's own pricing, help and legal pages, the pricing arithmetic is shown in the articles so you can re-check it, and anything we could not confirm officially is marked as unconfirmed rather than filled in. This site publishes no score or star rating.
Review cycle Pricing and terms are re-checked against each vendor's own pages; the articles carry the date they were last verified.
Contact Contact form — replies within two business days.

How these six are presented

We publish no score and we do not rank these six. Capability, usability, value and support are judgment calls with no fixed rubric, so a single number out of five would be something you could not check. The six are presented by use case, in the editor's own reading order for general business use and payback period, and placement here is never sold. Published prices, seat rules, contract terms and product limits are sourced from the vendors; break-even points, payback thresholds and fit judgments are SaaS COMPASS models or editorial views, and we show the assumptions and arithmetic behind them.

Corrections

Vendors and readers can request a correction through the contact form; verified errors are fixed promptly.

Contact form

When in doubt, start with the free tier.

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