Semrush at $139 a month: how many users and AI licenses are included?

Analysts and report readers need different access

A seat is one person's account access. Semrush's user-management help includes the owner in the base subscription and charges for additional users with their own login. Its terms prohibit two people from sharing one authorized user's account. Count people who need to work inside the software; someone who only receives an exported report does not need that login.

The help also permits free view-only project sharing. A guest is someone outside your account given access to particular assets. View-only access is not a paid analyst seat, and editing restrictions depend on the guest's access and subscription. Decide what each colleague needs to do before inviting them as a full user.

Sources: user-management help and terms, section 4.1, checked 10 October 2026.

How much does a team cost each month?

Scroll sideways to see every column.

Sources: current prices and additional-user fees, checked 10 October 2026. The help explicitly maps Starter/Pro+/Advanced to $45/$80/$100; its standalone SEO tiers use the names Pro/Guru/Business. The SEO row above uses the current pricing page's starting added-seat rate, not a claim that every SEO account receives that rate.

Total monthly cost = base plan + added-seat rate × (users − 1), plus separately licensed toolkits. AI Visibility access costs $99 per additional user on top of the seat fee. Its Brand Performance coverage is one domain; the help describes separate $99 purchases for additional domains. Adding users does not increase shared SEO allowances. For example, three users share the plan's tracked-keyword limit rather than receiving it three times.

Starter adds AI coverage at the same SEO capacity

Both SEO and Starter list five websites to monitor and 500 keywords to track daily. Starter adds the bundled AI-search coverage: 50 daily tracked prompts and Brand Performance for one domain. A prompt is a question monitored in AI search. Pro+ lists 15 websites, 1,500 keywords and 100 prompts; Advanced lists 40 websites, 5,000 keywords and 200 prompts, plus API data integration, which lets software retrieve data automatically.

Count the websites, keywords and features you need. If five websites and 500 keywords fit and you do not need Starter's AI coverage or other higher-tier features, evaluate SEO. If you need the AI bundle at those SEO limits, evaluate Starter. If the limits or required functions exceed those tiers, compare Pro+ and Advanced. Keyword count alone cannot establish that a plan is sufficient.

Source: plan limits and features, checked 10 October 2026. SEO does not include the four AI Visibility functions marked as unavailable on its plan card.

Annual and monthly payment for one user

One SEO user costs $139 with monthly billing, or $139 × 12 = $1,668 if kept for 12 months. Annual billing displays $117.33 per month, equivalent to $117.33 × 12 = $1,407.96, paid annually in advance. The difference is $260.04, or about 15.6% of the monthly-billing annual total. Checkout may round the annual amount; confirm the actual invoice, taxes, currency and every added seat or toolkit.

That annual figure is for one SEO user, not a team or another plan. This review has not established annual added-seat rates for every current plan, so request the full account quote before comparing billing periods.

Sources: prices and terms, section 5.1, checked 10 October 2026.

Does a trial or cancellation avoid payment?

Semrush advertises a seven-day trial. Its cancellation policy says payment is automatic at the trial's end unless you cancel beforehand through the required process. Submit a complete cancellation request while logged in and allow time to receive confirmation: the policy provides up to three business days to confirm a properly submitted request. Check the exact trial end shown in your account.

For direct online credit-card purchases, monthly subscriptions are not refundable under that policy. The one-time seven-day refund applies to initial subscriptions committing to at least 12 months and qualifying initial incremental add-on purchases; a written request is due within seven calendar days of the order. Signed agreements use their own negotiated terms. Cancellation and a refund request are distinct steps.

To start without a card, the free plan lists one demo project and ten reports per day across the main tools. Use it to check whether the data answers a question you can act on before starting a paid trial.

Sources: cancellation and refund policy and free plan, checked 10 October 2026.

Share results before buying access for every reader

Buy a seat for each colleague who needs to analyze or edit in the account; use permitted view-only sharing or exported reports for readers. Choose the plan from shared capacity and required features, then add any AI licenses. If an agency already provides the analysis, check what it can share before buying a duplicate subscription. If you have no recurring search-analysis task, a free account may be enough to evaluate the need.

Sources and scope

The official sources linked above were checked on 10 October 2026. Current pricing and the older standalone SEO tier names in help are kept distinct. We have not established every annual added-seat rate or all differences between existing and new accounts. These totals are planning calculations; rely on your checkout quote and agreement before paying.

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