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How much does Semrush cost per month?
Summary
Between $139 and $549 a month for one person on monthly billing, or $117.33 to $455.67 a month if you pay for a year upfront. Which plan you land on depends mostly on how many websites you monitor and how many keywords you track each day. Every extra person adds $45 to $100 a month, plus $99 if they need the AI Visibility Toolkit.
What each plan gets you
- SEO, $139 a month ($117.33 billed annually): five websites, 500 keywords tracked daily, Site Audit, keyword and competitor research, and custom-prompt monitoring for AI search, with no set number of prompts.
- Starter, $199 ($165.17): the same five sites and 500 keywords, plus 50 AI prompts tracked daily, brand performance tracking for one domain, 300 AI visibility reports a day, an AI-ready Site Audit and MCP access.
- Pro+, $299 ($248.17): 15 sites, 1,500 keywords, 100 daily prompts, historical data, content optimization, keyword cannibalization analysis and tracking across several locations or devices.
- Advanced, $549 ($455.67): 40 sites, 5,000 keywords, 200 daily prompts, share of voice and API access.
The $60 between SEO and Starter pays for the AI features. The SEO limits are identical.
The jumps between tiers are steep because the pricing page offers no add-on for extra keywords or sites. Monitoring a sixth website or tracking a 501st keyword means Pro+. When you track by location or device, each keyword counts once per combination, so 500 keywords on desktop and mobile use 1,000.
Annual billing
Semrush says annual billing saves up to 17%. The monthly figure it shows for annual plans is an equivalent. You pay the full year at signup.
Adding people
Extra users cost $45 a month on Starter, $80 on Pro+ and $100 on Advanced. Some help pages still use the old Pro, Guru and Business names, at the same three prices. Everyone on the account shares one set of limits, so a new seat adds no sites or keywords. The AI Visibility Toolkit ($99 per user) and the Traffic & Market Toolkit ($289 per user) are sold per person on top of the seat. Only one person can be logged in with a given email address at a time. The seat fees guide runs the numbers for a three-person team next to Ahrefs and Moz Pro.
Before you pay
The free plan gives you one demo project and ten reports a day across the main tools. All four paid plans come with a seven-day free trial, during which exports are switched off, and the trial rolls into the paid plan unless you cancel. After that you can upgrade, downgrade or cancel at any time unless you've signed a custom agreement.
Work out your own number: the SEO Tools Cost Calculator finds the cheapest published plan for your sites, tracked keywords and users.
Sources
Figures come from each vendor's own pricing pages and documentation. We have not tested these tools hands-on, and no ranking here is paid for.