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What does Nightwatch cost, and what does a tracked keyword cost on each plan?
Summary
Nightwatch sells three self-serve plans by the number of keywords tracked daily: Starter covers 500 keywords and five websites, Professional 2,500 and 25, and Agency 7,500 and 100. Above that, Enterprise is quoted. Its pricing page showed euro prices when we checked on November 8, 2026: €79, €159 and €399 a month billed yearly, or €99, €199 and €499 month to month. You pay in the currency shown at checkout, so get the dollar figure there before comparing tools.
Match the plan to your keyword list
Keywords and websites are separate limits, and either one can push you up a plan. A single site with 600 keywords is too big for Starter even though it uses one website slot. An agency with many small sites can hit the website cap before the keyword cap. Count both.
If you track a phrase in several locations or on several devices, ask how those combinations count against the allowance, and give Nightwatch that setup rather than a bare count of phrases.
What a keyword costs on each plan
Divide the monthly price by the plan's keywords and multiply by 1,000. On yearly billing at the euro prices above:
| Plan | Keywords | Websites | Per month, billed yearly | Per 1,000 keywords |
|---|---|---|---|---|
| Starter | 500 | 5 | €79 | €158 |
| Professional | 2,500 | 25 | €159 | €63.60 |
| Agency | 7,500 | 100 | €399 | €53.20 |
Paying month to month costs a quarter more, so Starter becomes €198 per 1,000 keywords. These are rates for the slots you buy. If you track 2,000 keywords on Professional, your real cost is €79.50 per 1,000, because unused slots still cost money. A bigger plan with a lower rate can still mean a bigger bill, so pick the plan by total cost.
Compare tools on the same billing term, and enter the yearly charge in /seo-tools-cost-calculator/. The rank tracking guide compares other trackers.
Billing and renewal
Nightwatch charges upfront in the checkout currency, plus tax, and renews at the end of each period unless you cancel. It emails at least 30 days before a price change takes effect.
Users and updates
Rankings update automatically every day, and every plan can run on-demand checks. Nightwatch advertises unlimited seats, but its comparison table lists unlimited user seats only from Professional up, so ask about team access before putting several people on Starter. More users never add keyword capacity.
For several markets, ask how your locations and languages fit the allowance; the multi-country SEO costs guide covers that budget.
Use the trial
Each plan has a 14-day free trial with no credit card, and it only becomes paid if you choose a plan. Load a realistic keyword list and check the website count, location combinations and reports before committing to a year.
Work out your own number: the SEO Tools Cost Calculator finds the cheapest published plan for your sites, tracked keywords and users.
Sources
Figures come from each vendor's own pricing pages and documentation. We have not tested these tools hands-on, and no ranking here is paid for.