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What does Serpstat cost, and how many users and keywords does each plan cover?
Summary
Serpstat's annual-discount view lists Individual at $50 a month equivalent, Team at $100 and Agency at $410. They cover one, three and 30 users. Team x2 lists six users at $169 a month equivalent. Position checks are a monthly usage allowance, not a count of keywords you can update without limit. Confirm the selected check allowance and full annual charge before paying.
Compare the plans on the same billing term
Serpstat's annual-discount pricing view lists the following monthly equivalents. Do not treat these as month-to-month charges.
- Individual: $50 a month, one user, five projects, 100 searches for sites, keywords and links per day, 10,000 keyword position checks and 30,000 pages to audit.
- Team: $100 a month, three users, unlimited projects, 50,000 keyword position checks and a daily allowance Serpstat words as "500 searches ... per day".
- Agency: $410 a month, 30 users, unlimited projects, 500,000 keyword position checks and a daily allowance Serpstat words as "5,000 searches ... per day".
Multiplying the displayed monthly equivalents by twelve gives $600 on Individual, $1,200 on Team and $4,920 on Agency. Team x2 is $2,028 on the same calculation, with six users and 100,000 monthly position checks.
How users and position checks change the plan
Going from Individual to Team doubles the price. In return you get five times the position checks, three times the users and unlimited projects instead of five.
Going from Team to Agency multiplies the price by 4.1. You get ten times the users and ten times the checks. The daily search allowance covers sites, keywords and links and grows from 500 to 5,000.
Individual can fit a solo consultant with up to five projects if its checks and other allowances cover the workload. A small in-house team of two or three fits Team, which also cuts the cost per 1,000 checks to $2.00. For four to six people, compare Team x2 at the listed $169 monthly equivalent before considering Agency. If you run client work at that scale, the SEO agency software guide covers what else agencies tend to pay for.
What the included users and checks cost
Divide each displayed monthly equivalent by the included users and monthly position checks in thousands. Team's calculation below uses the 50,000-check allowance; confirm the selected allowance in your order. The larger the plan, the less each unit costs. That only helps if you actually use the allowance.
| Plan | Annual-billing monthly equivalent | Per user | Per 1,000 checks |
|---|---|---|---|
| Individual | $50 | $50.00 | $5.00 |
| Team | $100 | $33.33 | $2.00 |
| Agency | $410 | $13.67 | $0.82 |
The arithmetic: $100 divided by three users is $33.33, and $410 divided by 30 is $13.67. For checks, $50 over ten thousands is $5.00, $100 over 50 is $2.00 and $410 over 500 is $0.82.
For four users, Team x2's $169 monthly equivalent works out to $42.25 per person. Agency's $410 would be $102.50 per person at that team size. Compare the checks and features you need before paying for the larger tier.
What to check before you buy
Serpstat's plans page describes its keyword allowance as "keyword position checks." Ask Serpstat support how checks are counted against each keyword's updates, since that sets how many keywords you can really track and how often you see fresh positions.
Before you set Serpstat beside Semrush, match the units. Position checks, tracked keywords, projects and seats can be counted differently from one tool to the next.
The Semrush pricing guide gives Semrush's plans in its own terms. The Semrush alternatives guide compares other options. Use /seo-tools-cost-calculator/ for the annual budget after matching those units.
Before committing to a year, confirm the order total and renewal terms. Serpstat offers a seven-day trial for Individual or Team, and its pricing FAQ says billing starts automatically afterward unless renewal is canceled.
Work out your own number: the SEO Tools Cost Calculator finds the cheapest published plan for your sites, tracked keywords and users.
Sources
Figures come from each vendor's own pricing pages and documentation. We have not tested these tools hands-on, and no ranking here is paid for.