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What does Pro Rank Tracker cost per tracked term?

Published November 2, 2026

What Starter, Pro and Agency include

Pro Rank Tracker's pricing page lists its plans by the number of Terms each one includes. Terms are the billing unit.

One organic combination is a keyword plus URL, engine, location and device. One AI combination is a prompt plus URL, platform and location. The former uses one Term and the latter two.

• Starter: $99 a month for 1,000 Terms
• Pro: $149 a month for 2,000 Terms
• Agency: $199 to $1,039 a month for 3,000 to 20,000 Terms
• Custom: more than 20,000 Terms, quoted on request

Agency is a volume selector rather than a single plan. You choose a Term count, and the price moves with it. The pricing selector also offers annual billing with a 10% discount. Confirm its total charge separately; the calculations below use monthly billing.

What a thousand Terms cost

Starter's $99 monthly price covers 1,000 Terms. Pro is $149 for 2,000 Terms, so dividing $149 by two gives $74.50 per thousand. These rates use the full plan allowance; unused Terms raise your effective cost.

The step from Starter to Pro costs $50 at list. For that, you get another 1,000 Terms and the user and Insta-Check allowances described below. If your list stays at or under 1,000 counted organic keyword combinations, Starter at $99 a month covers that allowance. Up to 2,000, Pro at $149 is the plan, and past 2,000 Terms the Agency tiers start at $199.

AI prompts cost double. Starter's 1,000 Terms cover 1,000 organic keyword combinations or 500 AI prompt combinations, and you can mix the two. If you track only prompts, Pro's 2,000 Terms cover 1,000 prompts. That makes $149 per 1,000 AI prompt combinations on Pro, against a normalized $198 on Starter, where $99 covers 500 prompts.

The tracked keyword limits guide puts this unit price next to tools that count keywords instead of Terms, and the rank tracking guide compares other trackers. Enter your selected billing term in /seo-tools-cost-calculator/ when comparing the total.

How users, Insta-Checks and updates differ

Pro includes 10 users, 10,000 Insta-Checks and unlimited reports. Agency includes unlimited users and 20,000 Insta-Checks. Custom lists unlimited users, 20,000 Insta-Checks, API access and a dedicated customer success manager. Insta-Checks are counted as part of these plan allowances.

The pricing page describes automatic daily updates of the top 100 rankings across the service. Starter is listed with daily updates. Agency also lists update-on-demand, which matters if clients ask for a fresh check between scheduled updates.

Starter's listing also covers AI Overviews, AI Mode and AI platforms (LLMs). Prompt tracking is listed for ChatGPT, Gemini, Copilot and Perplexity. If you manage many client sites, the website and project limits guide explains how other tools cap sites and projects.

What to know before the trial ends

The free trial runs for seven days. It includes 100 Terms tracked daily and all premium features, and no credit card is required. Pro Rank Tracker reviews trial accounts manually and allows one trial per legal entity. An agency can't open a separate trial for each client.

Upgrades are prorated, but downgrades and cancellations get no prorated refunds or credits. Use the trial to estimate your Term count before paying for a larger tier. Upgrading later is prorated, while reducing the plan does not return the unused portion of the current payment.

Work out your own number: the SEO Tools Cost Calculator finds the cheapest published plan for your sites, tracked keywords and users.

Figures come from each vendor's own pricing pages and documentation. We have not tested these tools hands-on, and no ranking here is paid for.