What happens if the price goes up after you sign?

Of the 6 products covered on this site, we read the terms of 5 of them clause by clause, leaving out Squarespace. Only 2 have a mechanism that prevents a price rise part-way through a contract term: HubSpot and Semrush. HubSpot writes that it will not increase fees during the Current Term (3.1, with 4 exceptions), and Semrush reaches the same result by tying the effective date of a fee change to the first day of the renewal term (5.3). Just 1 vendor, HubSpot, states explicitly that you may terminate if you do not accept the increase (3.2). Even so, that same HubSpot does not let you cancel part-way through the term and recover what you have prepaid (4.1).

The terms of 5 vendors on 1 page

Scroll sideways to see every column

Terms used here: auto-renewal is the arrangement under which a contract continues automatically for another term of the same length unless you give notice to cancel. Almost every SaaS vendor makes it the default. An Order Form is the document you exchange with a sales representative to settle the amount and the number of seats. It does not exist if you signed up and paid by card yourself, and you can tell by whether a PDF was attached to your sign-up email.

Source: each vendor’s own terms (checked August 2026; document names and last-updated dates are in the sources section at the end). Days are calendar days, and no amounts are stated. The 3 columns on the left answer "will the price go up"; the 3 on the right answer "can you get out" — 2 different questions.

Where is the clause that stops an increase during the term?

What HubSpot 3.1 protects is the unit price alone; go over a limit and the bill rises even during the term. What Semrush 5.3 fixes is only the effective date, the first day of the renewal term. Shopify runs the other way: 15.2 does not limit changes to renewal, and it closes like this.

There is a duty to give 30 days’ notice, but the terms give you no grounds on which to object to an increase. As for what happens to the prepaid balance when a price rises part-way through an annual term, we could not find this stated in the terms or in the help pages. Shopify is not alone in not refunding: the same holds for all 4 vendors we checked (HubSpot 4.1, monday.com 8.3 and 8.9, Shopify 5.10).

Because monday.com 8.3 sets no notice period, a price-increase notice arriving 29 days before expiry would land after the cancellation deadline of 30 days, and the terms do not say how that is handled.

Asana’s legal pages carry 2 contract documents. The Subscriber Terms define themselves as the agreement with the party named as the customer in an Order Form, and state that they apply to new Order Forms taking effect on or after August 10, 2026 and to their renewals. In the 1 remaining document, the Subscriber Agreement, we could not find any statement that it applies to online purchasers, and it is not listed in the document index at asana.com/terms. The 20-day notice (4.2) is a clause of that Subscriber Agreement, but the vendor’s own pages do not let you tell whether it applies to your contract. Ask in writing, before you sign, which contract document applies to you.

Only 1 vendor writes that you can terminate over an increase

HubSpot 3.2 provides that fees may be raised to list price at renewal and that notice is given 30 days before renewal, and then continues:

Because of that 1 final sentence, the 30-day notice and the right to terminate do not necessarily extend to your product. The per-product notice periods are unconfirmed, so open the Product Specific Terms before you sign.

Semrush 11.7 is set entirely in capitals.

11.7 goes on to provide that use on or after that date counts as acceptance of the revision, and that a customer who does not agree to a material change may terminate during the notice period without penalty. The 30-day grace covers material changes alone; everything else takes effect on the day it is posted. Whether a fee change qualifies, and how the word is defined, we could not confirm.

Miss the deadline by 1 day and the next 1 year is fixed

What gets fixed is not the difference but the total for the next 1 year. Running Asana Advanced on 10 seats with annual billing, $24.99 × 10 seats × 12 months = $2,998.80 (per year, excluding tax, US dollars) is locked in whole. Failing to avoid a 10% increase costs $2,998.80 × 0.1 = $299.88, but what you really lose is the chance to choose again how the $2,998.80 is spent. Check the billed amount in your contract.

So what should you do?

If you can pay monthly and the service holds no operational data you would miss when you stop, none of the checks above are needed. Stop at the end of the month the increase notice arrives and you lose 1 month.

If you are considering an annual contract and want the unit price protected by a clause during the term, HubSpot is the one. What 3.1 protects is the Current Term, so the longer the term you take, the longer the unit price stays fixed. Going over a limit and upgrading still raise the bill during the term (3.1(i)(ii)), and 4.1 rules out canceling part-way through and any refund.

If you already hold an annual contract and the next renewal worries you, the thing to open now is the calendar, not the pricing page. Find your expiry date where the table above says to look, and enter 3 dates. (1) 45 days before expiry: the day to start internal approval and negotiation. (2) 30 days before expiry: the cancellation-notice deadline for monday.com (8.9) and for an Asana Order Form contract (Subscriber Terms 4.4). Let it slip by 1 day and the next 1 year is fixed. (3) The day before expiry: the deadline for the Semrush non-renewal form (7.2). HubSpot and the Asana Subscriber Agreement specify no number of days and run to the expiry date, but turning auto-renewal off at (1) is the safer move. You can reverse it before the deadline.

If you cannot decide, pay monthly for the first year. The annual discount is what you are paid for selling 1 year of your freedom to walk away. Move to annual billing in year 2, once you have seen how the service is used, and a price-hold clause such as HubSpot 3.1 starts to work.

Who these products are not for

For a reader who wants the risk of a price rise kept to a minimum, Shopify’s annual billing is not the answer. 15.2 does not limit changes to renewal and allows a change during the term on 30 days’ notice alone, while 5.10 states that there are no refunds. Squarespace’s terms were not examined this time, so it is not part of the assessment here.

Sources (all checked August 2026)

• HubSpot Customer Terms of Service (last updated April 14, 2026 / 3.1 the hold during the term and its exceptions, 3.2 the increase at renewal, 30 days’ notice, the right to terminate and the Product Specific Terms — the 2 sentences on the right to terminate and the Product Specific Terms are quoted in the original, the preceding part is summarized in the body text / 4.1 auto-renewal, no cancellation part-way through and no refunds, 4.2 the notice of non-renewal)
• monday.com Terms of Service (last updated May 5, 2026 / 8.3 price changes and no refunds, 8.9 auto-renewal, 30 days’ cancellation notice for annual contracts, the same price absent notice, no refund for the unused period, and how to cancel)
• Asana Subscriber Terms (last updated July 10, 2026 / applies to Order Forms taking effect on or after August 10, 2026 and to their renewals / 4.4 auto-renewal, the then-current rate, 30 days’ notice)
• Asana Subscriber Agreement (last updated January 13, 2022 / scope could not be confirmed / 4.2 20 days’ notice of a fee change, 4.4 auto-renewal and cancellation from the admin area)
• Asana list of legal documents (confirming that the Subscriber Agreement is not listed)
• Shopify Terms of Service (last updated August 1, 2026 / 15.2 30 days’ notice of a price change and the disclaimer — only the final sentence is quoted in the original, the preceding part is summarized in the body text / 5.10 no refunds, 14.2 how to cancel)
• Semrush Terms of Service (last updated February 19, 2026 / 5.3 a price change applies from the first day of the renewal term, 7.2 auto-renewal and the deadline for declining renewal, 11.7 material changes to the terms and the right to terminate. 11.7: only the 3rd sentence, which carries the limiting structure, is quoted in the original; the 4th and 5th sentences are summarized in the body text)
• Shopify official help (changing from annual to monthly billing requires contacting support before the end of the annual cycle)
• Asana pricing (Advanced $24.99 per seat per month, annual billing)

Clause numbers and the last-updated date of each document are as at the time of checking. Every vendor revises its terms, so please open the current version of the relevant clause yourself before you sign. This article is not legal advice. For how to read a clause and how it applies to your own company, consult a lawyer where necessary.

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