Home / SEO Tools Cost Calculator / One vendor's pricing
What does Moz Pro cost once you add the seats and keywords you need?
Summary
Moz Pro costs $99, $179 or $299 a month for Standard, Medium and Large, with one, two or three users included. Moz sells extra keywords, campaigns and seats one at a time, so Standard can be stretched, but once a second person joins, the add-ons usually cost more than Medium. Paying yearly takes 20% off, billed as $950, $1,719 or $2,868 for the first year.
Standard: one person, three sites
Standard gives one user three campaigns, 300 tracked keywords and 100,000 crawled pages a week. A campaign in Moz is one site plus three competitors, so three campaigns means three sites of your own.
The tight spot is research. Standard allows 150 keyword queries a month, which is about five a day.
Moz also has a $49-a-month entry plan aimed at people running a single website. The pricing page doesn't list its limits.
When Medium becomes cheaper
Add-ons cost the same on every plan: $49 a month per extra user, $10 per campaign, $20 per 200 tracked keywords, $15 per 50,000 crawled pages and $10 per 10,000 keyword queries.
A solo user tracking 500 keywords needs one keyword pack, which brings Standard to $119. Add a second person and two more sites and the bill becomes $99 + $49 + $20 + $20, or $188. That's $9 more than Medium, which already includes two users, ten campaigns and 1,500 keywords.
Keyword queries go the other way. One $10 pack on Standard takes you to 10,150 queries a month for $109, about twice what Medium includes.
Large and AI answer tracking
Large includes three users, 25 campaigns and 3,000 keywords for $299. Three people on Standard would cost $197 before any extra sites or keywords, so the case for Large rests on the extra room, not the seats.
All three plans track prompts in answers from GPT, Gemini, Google AI Mode and Perplexity, refreshed weekly: 50 prompts on Standard, 100 on Medium and 200 on Large. More prompts cost $50 per 100, and extra AI visibility dashboards are $20 each.
How yearly billing is charged
On yearly billing the plan cards show $79, $143 and $239 a month, but you pay for the year in one charge. $79 × 12 is $948 and the bill is $950, so the monthly figure is rounded down.
Compared with twelve monthly payments, yearly billing saves $238 on Standard, $429 on Medium and $720 on Large. Moz labels these as first-year charges and doesn't publish renewal prices. Its FAQ says you can cancel or change plans at any time.
Work out your own number: the SEO Tools Cost Calculator finds the cheapest published plan for your sites, tracked keywords and users.
Sources
Figures come from each vendor's own pricing pages and documentation. We have not tested these tools hands-on, and no ranking here is paid for.