How many HubSpot Credits do the AI agents use, and what happens when a month's allowance runs out?

Summary

Assistant and agents are billed differently

Breeze Assistant summarizes records and reports, preps you for meetings, and drafts text inside HubSpot. HubSpot lists Breeze Assistant as included with every subscription, without an additional charge. The published credit rate sheet lists agent and automation actions separately. A few of its jobs still depend on your plan. Summarizing campaign performance needs Marketing Hub Professional or Enterprise, and summarizing survey responses needs Service Hub Professional or Enterprise, an assigned Service Seat, and at least three responses.

The agents are a different product. They live in Agent Hub, formerly Breeze Agents, which is included in every Starter, Professional, and Enterprise edition, and many of them draw down credits each time they act.

What each action costs

From the rate sheet in HubSpot's product catalog:

HubSpot notes that beta features may start consuming credits later and that rates can change.

How big the allowance is

Smart CRM and the Marketing, Sales, Service, Content, and Revenue Hubs include 500 credits a month on Starter, 3,000 on Professional, and 5,000 on Enterprise. Data Hub and the Customer Platform bundle include 500, 5,000, and 10,000.

Allowances don't stack. An account with Sales Hub Professional and Marketing Hub Starter gets 3,000 a month, the highest single allowance, not 3,500. Credits reset monthly and unused ones expire. Only people on paid seats (Core, Sales, Service, or Revenue) and Partner Seats can use them, so free users and View-only users can't trigger a credit-based feature.

Costing a support desk

Say a company on a Professional Hub wants Customer Agent to resolve 400 text conversations a month. That's 400 × 50 = 20,000 credits against an allowance of 3,000, a gap of 17,000.

Capacity packs. Each pack adds 1,000 credits a month for $10, so 17 packs cost $170 a month. The packs stay on the bill for the rest of your commitment term and can only be canceled or reduced when the term ends.

Pay as you go. Overage is billed monthly in arrears at $0.010 per credit, in increments of 10 credits. For this example, one $10 pack raises the allowance to 4,000; the remaining 16,000 credits cost $160 in overages, for $170 total above the Hub subscription. The pack remains for the term, while the overage amount varies with usage. HubSpot's help page adds two conditions: an account with only its included credits can't use overages, and only a Super Admin or Billing Admin can switch overages on.

Doing nothing. Once the allowance is spent, every credit-based feature pauses until the next reset date or until you buy more. HubSpot sends warnings at 75%, 85%, and 90% of usage.

Packs have one more wrinkle. If you have set up automatic upgrades and usage passes the limit you've bought, HubSpot adds another 1,000-credit pack automatically and keeps it for the remainder of the contract. HubSpot's own example is an Enterprise account with 5,000 included credits plus one pack: using 6,500 in a month raises its limit to 7,000 for the rest of the term.

Drafting emails or summarizing records may not require an agent at all: try Assistant for those jobs. For a support desk, count resolved conversations and leave room for other features drawing from the same pool. In the 400-resolution example, 17 packs add $170 to every monthly bill for the rest of the term. Buying one pack and enabling overages keeps the committed addition smaller when usage varies. These are USD credit charges before applicable tax, on top of the Hub subscription.

Sources

Checked 10 October 2026. USD prices; applicable tax excluded.

• https://legal.hubspot.com/hubspot-product-and-services-catalog
• https://knowledge.hubspot.com/account-management/understand-hubspot-credits-and-billing
• https://www.hubspot.com/products/artificial-intelligence
• https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant
• https://knowledge.hubspot.com/ai/summarize-and-review-data-with-breeze-assistant

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