Which Sales Hub plan unlocks sequences, and what would four reps pay?

Summary

What a sequence does

A sequence sends one prospect a timed series of personalized emails and reminder tasks. Meet someone at a trade show, enroll them, and they get a thank-you the next day, a case study four days later, and a call task lands on your list on day ten. Sequences also work with Service Hub Professional or Enterprise. HubSpot's sequence setup guide requires an assigned Sales or Service Seat and a connected individual work email address; a shared team inbox cannot send sequence emails. Contacts can be unenrolled when they reply or book a meeting.

What each plan unlocks

Starter is sold per seat at a $20 base price, with a limited-time promotion from $7 for new customers. Sales automation is capped at 50 workflows with restricted triggers and actions, and you get 15 pipelines in total across record types and 500 HubSpot Credits a month. HubSpot branding comes off one-to-one email. There are no sequences and no lead scoring.

Professional starts at $90 per seat per month; the card also shows $100 depending on how you pay, and even the monthly option is an annual commitment. A one-time Professional Onboarding fee of $1,500 is required. You get sequences, up to 300 fully customizable workflows, up to five lead scores, 100 pipelines in total across record types, and 3,000 credits a month.

Enterprise starts at $150 per seat with a required $3,500 onboarding fee. Workflows go to 1,000 and can trigger sequences, lead scores go to 10, total pipelines across record types to 350, and credits to 5,000.

Four reps, three ways

Scroll sideways to see every column.

A sales manager who only reviews the pipeline doesn't need a paid seat, since View-Only Seats are free on every paid edition. Reps who use the full Professional feature set are a different matter: HubSpot's catalog defines a Sales Seat, which gives access to the full Sales Hub Professional or Enterprise feature set, separately from the Core Seat.

These USD examples exclude applicable tax and assume one Sales Seat for each rep. On annual billing, four Professional seats represent a $4,320 annual subscription plus $1,500 initial onboarding; the monthly option bills $400 a month but still commits you to a year, plus onboarding. If reps only need to log deals and send occasional manual follow-ups, Starter may cover the work. If timed individual follow-up is required, Professional is the starting point; Enterprise needs a separate reason such as workflow-triggered sequences.

Sources

Checked 10 October 2026. USD prices; applicable tax excluded.

• https://www.hubspot.com/pricing/sales
• https://knowledge.hubspot.com/records/understand-objects
• https://www.hubspot.com/products/sales/sales-automation
• https://www.hubspot.com/products/crm/starter
• https://knowledge.hubspot.com/object-settings/set-up-and-customize-pipelines
• https://legal.hubspot.com/hubspot-product-and-services-catalog
• Sequence requirements

← Back to the comparison