Each guide in this section takes one product and answers one cost question: which plan a feature starts on, where a limit sits, and what a team of a given size pays in a year. The numbers come from the vendor's own pricing pages and help centers, and the arithmetic is written out.
The guides run vendor by vendor: Asana, HubSpot, monday.com, Semrush, Shopify and Squarespace. Comparisons across vendors, such as where the free plans stop or what a seat means, sit in the other three sections.
What does Asana actually keep track of, and when do you start paying?
Asana is a work management tool that records work as tasks, each carrying an owner, a due date, files, and the conversation about it.
Read → Plans by product 32How many AI requests does each Asana plan give you, and what are they for?
Asana's AI comes in four pieces: AI Studio for automated workflows, AI Teammates and Asana Dash as agents you hand work to, and AI Connectors and MCP for reaching Asana from ChatGPT, Claude, and other assistants.
Read → Plans by product 33Which Asana plan do you need for Gantt charts, portfolios, and goals?
You need Starter, at $10.99 per user per month on annual billing, for timeline and Gantt views and reporting dashboards.
Read → Plans by product 34Can Asana Starter handle request intake and routing on its own, or do you need Advanced?
For most intake workflows Starter is enough.
Read → Plans by product 35Does connecting Asana to Slack, Salesforce, or your own systems require a certain plan?
Only some of them do. The Slack and Google Drive integration pages list no plan requirement, while Salesforce, Tableau, and Power BI connections start at Advanced.
Read → Plans by product 36Is it cheaper to buy HubSpot one Hub at a time or as the full Customer Platform?
At the Starter level, the bundle is the obvious buy, because HubSpot lists a single Starter Hub and the Starter Customer Platform at the same per-seat price.
Read → Plans by product 37How much can the free HubSpot CRM hold before you need to pay?
The free CRM holds up to 1,000 contacts for up to two users, with no end date.
Read → Plans by product 38How many HubSpot Credits do the AI agents use, and what happens when a month's allowance runs out?
Breeze Assistant, HubSpot's chat assistant, comes with every subscription at no extra cost, but the AI agents run on HubSpot Credits.
Read → Plans by product 39What does Marketing Hub Professional add over Starter, and what does it cost a four-person team in year one?
Starter caps email automation at 10 actions, enough for a basic thank-you-and-follow-up sequence.
Read → Plans by product 40Which Sales Hub plan unlocks sequences, and what would four reps pay?
Sequences, HubSpot's automated follow-up cadences, require Sales Hub Professional or Enterprise.
Read → Plans by product 41What does it cost to add a knowledge base and customer portal in HubSpot Service Hub?
Both live on Service Hub Professional, which costs $90 per seat per month on annual billing plus a required one-time onboarding fee of $1,500.
Read → Plans by product 42How far can you get with HubSpot's free website builder before you have to pay?
Up to 30 website pages. The free tools let you connect your own domain and publish 30 website pages, 30 landing pages, and 100 blog posts, all carrying HubSpot branding.
Read → Plans by product 43Do you need a paid Data Hub plan to connect HubSpot to your other systems?
Not for basic syncing. HubSpot's data sync with other apps works on the free plan, and Starter adds custom field mappings.
Read → Plans by product 44Does one monday.com subscription cover all its products, or do you pay for each one?
You pay for each one.
Read → Plans by product 45Which monday work management plan do you need for Gantt charts, guests, and time tracking?
Gantt charts, timelines, the calendar view, and outside guests all start on Standard, at $12 per seat per month billed annually.
Read → Plans by product 46How much does monday dev cost once your team needs sprints and GitHub sync?
Sprint management with story points and two-way GitHub sync both start on Standard, at $12 per seat per month billed annually.
Read → Plans by product 47Which monday CRM plan lets you send email from the CRM, and what does it cost a small sales team?
Connecting Gmail or Outlook and sending email from inside monday CRM starts on Standard, at $17 per seat per month billed annually.
Read → Plans by product 48How far do monday.com's monthly AI credits go, and what happens when they run out?
Each paid monday.com plan comes with a monthly pool of AI credits: 1,000 on Basic, 2,000 on Standard, and 3,000 on Pro, with none on the free plan.
Read → Plans by product 49Which Semrush tools come with the base price, and which ones cost extra?
Semrush is sold as eight toolkits, and the four plans on its pricing page contain at most two of them. The $139 SEO plan is built around the SEO Toolkit.
Read → Plans by product 50What does it cost to track your brand in ChatGPT and Google's AI answers with Semrush?
The cheapest route is the standalone AI Visibility Toolkit at $99 a month per domain, which tracks 25 prompts daily and sells more in blocks of 50 for $60 a month.
Read → Plans by product 51How much keyword research does each Semrush plan let you do in a day?
Starter allows 3,000 Keyword Magic Tool reports a day with up to 10,000 rows each, Pro+ allows 5,000 reports and 30,000 rows, and Advanced 10,000 reports and 50,000 rows.
Read → Plans by product 52How big can your site be before Semrush Site Audit needs a pricier plan?
Site Audit has two ceilings: pages crawled per month and pages per single audit.
Read → Plans by product 53Can the Semrush SEO plan show where a competitor's traffic comes from, or do you need Traffic & Market?
You need Traffic & Market. Every paid plan, the $139 SEO plan included, shows which keywords a competitor ranks for and which sites link to it.
Read → Plans by product 54How much does a Shopify store cost in its first year, beyond the monthly plan?
A one-person store on Basic pays $354 for its first year on monthly billing, or $348 on annual billing, before tax.
Read → Plans by product 55How much does a paid Shopify theme cost, and can you reuse it on a second store?
Paid themes on the Shopify Theme Store home page run from $150 to $420, and the price is shown as a single amount, not a monthly fee.
Read → Plans by product 56When do Shopify app charges hit your bill, and do you get money back if you uninstall?
App subscriptions are billed every 30 days, on their own cycle, and land on your regular Shopify bill.
Read → Plans by product 57Does turning on Shop Pay add anything to what a Shopify store pays in fees?
No. Shop Pay is part of Shopify Payments, and Shop Pay transactions are processed at your normal Shopify Payments rates.
Read → Plans by product 58What does it cost to run a physical shop on Shopify POS, per location and up front?
Casual in-person selling is included in every paid Shopify plan, so a market stall needs a phone and a $49 card reader.
Read → Plans by product 59Does upgrading your Shopify plan actually make shipping cheaper?
Not by much, because label discounts start on Basic and Shopify's pricing page describes them the same way on Basic and Grow: up to 87% off.
Read → Plans by product 60What does a Shopify dropshipping store cost to run each month?
At the low end, just the Shopify plan: Basic is $29 a month on annual billing or $39 monthly, and both Shopify Collective and the entry plan of DSers are free.
Read → Plans by product 61Which Squarespace plan makes sense once you start selling?
For physical products or services, Core.
Read → Plans by product 62Is a Squarespace domain really free, and what do you pay after the first year?
It's free for one year, and only if your website plan is billed annually and the domain is priced the same as a .com.
Read → Plans by product 63How much does a branded email address cost through Squarespace?
If you only need one mailbox and you're in the US, UK, Australia, or Canada, Essential Email by Titan is $3 a month.
Read → Plans by product 64Which Acuity Scheduling plan do you need, and does it come with a Squarespace site?
Acuity isn't included in any Squarespace website plan; it's a separate subscription starting at $16 a month on annual billing.
Read → Plans by product 65Is Squarespace Basic enough for a portfolio site, or do you need Core?
For a portfolio that shows work and takes inquiries, Basic is enough.
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