Home / Insights / Plans by product
What does Asana actually keep track of, and when do you start paying?
Summary
Asana is a work management tool that records work as tasks, each carrying an owner, a due date, files, and the conversation about it. The free Personal plan stops at two users, so a team of three is already on a paid plan. Starter costs $10.99 per user per month billed annually, or $13.49 billed monthly, and it is the plan that adds Gantt charts, forms, and unlimited automations. Goals and portfolios wait until Advanced at $24.99.
What a single request looks like inside Asana
Suppose sales emails your design team asking for a trade show flyer. In Asana that request becomes a task. It gets an owner and a due date, the draft copy is attached, and the back-and-forth about revisions happens in the task's comments. Anyone who wants to know where the flyer stands opens that one task instead of searching three inboxes.
Tasks live inside projects. A project called "Fall trade show" can hold the flyer, the booth booking, and the giveaway order side by side. Asana lets you look at the same project as a list, a Kanban board, a calendar, a timeline, or a Gantt chart, and the underlying tasks stay the same whichever view you pick.
Where the free plan ends
Personal is free forever, but it is described as a plan for one or two people, and the limit is two seats per project and team. Every paid plan removes the user cap. The paid tiers, in US dollars before tax:
- Starter, $10.99 per user per month billed annually or $13.49 monthly. This is where timeline and Gantt views, forms, reporting dashboards, and unlimited automations appear.
- Advanced, $24.99 annually or $30.49 monthly. Adds Goals, portfolios, approvals and proofing, and the Salesforce, Tableau, and Power BI integrations.
- Enterprise, priced by quote. Adds SAML single sign-on and SCIM user provisioning.
For a five-person team, Starter on annual billing comes to $659.40 a year. Paying month to month for the same five people costs $809.40, which is $150 more. A separate guide on free plan limits works through the same math for HubSpot and monday.com.
The other products carrying the Asana name
Asana now sells the product described above under the name Agentic Work Management, bundled with AI Teammates, AI Studio, and its other agent features. It also offers Asana Service Management for IT, HR, facilities, and legal request desks, Asana Client Management for agency-style client work, Command by Asana for developer teams, and StackAI by Asana for building agent workflows that connect to other apps. This guide, and the other Asana guides on this site, cover the first one.
If you are deciding between Asana and monday.com, our side-by-side prices both tools for a 20-person team and checks which cheapest plan still gives you automations and a timeline.
Sources
More in Plans by product
All of plans by product →How many AI requests does each Asana plan give you, and what are they for?
Asana's AI comes in four pieces: AI Studio for automated workflows, AI Teammates and Asana Dash as agents you hand work to, and AI Connectors and MCP for reaching Asana from ChatGPT, Claude, and other assistants.
Read → Plans by product 33Which Asana plan do you need for Gantt charts, portfolios, and goals?
You need Starter, at $10.99 per user per month on annual billing, for timeline and Gantt views and reporting dashboards.
Read → Plans by product 34Can Asana Starter handle request intake and routing on its own, or do you need Advanced?
For most intake workflows Starter is enough.
Read →