What does it cost to track your brand in ChatGPT and Google's AI answers with Semrush?

Summary

Count questions and brands separately

A tracked prompt is a question you want checked repeatedly, such as “best payroll software for a 20-person company.” Prompt Tracking measures your brand’s presence in the answers; it is not simply a Google ranking. The toolkit guide lists 25 prompts for standalone AI Visibility, 50 for Starter, 100 for Pro+ and 200 for Advanced.

Brand Performance is a separate report and allowance. It analyzes how AI describes a brand, with one domain included. An extra domain costs $99 a month and does not add another user. For three simultaneous domains, the standalone base plus two slots is $99 + 2 × $99 = $297 a month, before prompt add-ons.

The less expensive 100-prompt combination

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Sources: plan pricing and AI add-on limits. Figures assume one user and one Brand Performance domain, in US dollars before tax. Each figure is one month’s charge on monthly billing, not a discounted annual equivalent.

For AI tracking alone, $219 is the lowest of these combinations. If you also need SEO within Starter’s 5-site and 500-keyword limits, $259 buys exactly 100 prompts and is $40 below Pro+. Pro+ at $299 adds the larger SEO allowance of 15 websites and 1,500 keywords; it is not required solely to reach 100 prompts. Buying SEO plus the standalone combination costs $358, or $99 more than Starter plus one block.

A second person is a different purchase

An additional AI Visibility user needs a $99 license. The SEO seat price starting at $45 does not provide that access. Keep three counts separate when asking for a quote: users, Brand Performance domains and tracked prompts. Two people examining one brand do not have the same licensing requirement as one person examining two brands; the seat-cost article explains toolkit access.

What the reports actually observe

The data guide describes daily Prompt Tracking for Google AI Mode, AI Overviews, Gemini and ChatGPT Search, while Brand Performance updates weekly and includes Google AI Mode, ChatGPT, Perplexity and Gemini. The broad research database and your chosen prompts are separate data sources. Treat the results as trend and competitor-comparison signals, rather than a promise to reproduce every customer’s personalized answer.

After changing a Brand Performance domain, that slot cannot be changed again for 14 days, according to the report guide. Rotating several client brands through one slot will leave gaps in their tracking.

Pay for ongoing tracking when you have something to track

The standalone toolkit has no free trial. If it is added to an existing annual subscription, the charge is prorated and paid up front for the remaining term, rather than collected monthly. Billing FAQ.

Use the standalone option when AI tracking is the job and SEO tools would sit unused. For 100 prompts plus modest SEO needs, compare Starter plus one block before Pro+. If you only want a basic visibility check or a 100-page AI-readiness audit, Semrush’s free AI features may cover that task without a recurring AI Visibility subscription.

Sources

Official sources checked 10 October 2026. Prices are in US dollars, before applicable tax.

• AI prices, prompts, domains and users
• Semrush One monthly prices and SEO limits
• Platforms, update frequency and interpretation
• 14-day domain change cooldown
• Annual add-on billing
• Free AI-related tools

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