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How much keyword research does each Semrush plan let you do in a day?
Summary
Semrush One Starter allows 3,000 Keyword Magic Tool reports a day with 10,000 rows per report; Pro+ allows 5,000 and 30,000; Advanced allows 10,000 and 50,000. Content planning has a separate monthly cap: 10, 30 or 50 list-clustering actions. Choose from the work you actually repeat, rather than upgrading because a daily report limit looks small.
Daily reports and monthly planning limits
| Allowance | Starter / Pro | Pro+ / Guru | Advanced / Business |
|---|---|---|---|
| Keyword Magic reports/day | 3,000 | 5,000 | 10,000 |
| Rows/report | 10,000 | 30,000 | 50,000 |
| Seed keywords/hour | 100 | 100 | 100 |
| Keyword metric refreshes/month | 250 | 1,000 | 5,000 |
| List clustering/structuring actions/month | 10 | 30 | 50 |
Scroll horizontally to see all columns on a narrow screen.
Sources: Keyword Magic Tool and Keyword Strategy Builder. Semrush’s tier mapping links Starter to SEO Toolkit Pro, Pro+ to Guru and Advanced to Business. “Pro+” is a bundle name; “Pro” is a different SEO tier name.
A free account gets 10 Keyword Magic reports a day, with 10 visible rows and no export. The pricing page’s $139 “SEO” card and the help center’s standalone “SEO Toolkit Pro” naming and price are not identical. For a purchase under that SEO card, confirm the exact tier and allowance shown in your subscription rather than assuming the bundle table applies.
Twelve topic plans are not necessarily twelve actions
Keyword Strategy Builder groups keywords into topics and page structures. Its help says one clustering or structuring operation on a list counts as one monthly action, regardless of how many clusters it produces. Twelve topics from one list can therefore fit within one action; twelve separate list-processing operations require twelve.
For a team that needs 12 separate operations each month, Starter’s 10 leaves a gap of 2. Pro+ supplies 30 and costs $299 rather than $199 on monthly billing: $299 − $199 = $100 more for each paid month, before tax. If the team can organize the same work into fewer lists without losing useful distinctions, it may not need that upgrade.
The 200,000-keyword capacity does not reset
The current help puts total keyword capacity at 200,000 across all lists, on every subscription. It also says deleting lists does not restore that capacity. Two 10,000-keyword lists added each month reach 200,000 ÷ (2 × 10,000) = 10 months, assuming no keywords have already counted against it.
That capacity is separate from monthly actions and metric refreshes. Buying Advanced increases those monthly allowances but does not raise this published storage ceiling. Before building large test lists, check how much capacity remains in the account.
Researching AI questions is another toolkit
Prompt Research looks for topics and questions in AI search. It belongs to AI Visibility, available through Semrush One or the standalone AI Visibility subscription; the standalone toolkit lists 1,000 queries a day. It does not consume the Keyword Magic report allowance. Our AI visibility guide compares the subscription and add-on costs.
For occasional keyword exploration, try the free results before taking on a paid plan. For regular content planning, estimate separate list operations and keyword refreshes as well as daily searches. Pro+ makes sense when those monthly needs exceed Starter; an upgrade will not solve the shared 200,000-keyword capacity limit.
Sources
Official sources checked 10 October 2026. Prices are in US dollars, before applicable tax.
What changed on this page
- correction11 October 2026 Semrush — usage and purchasing guidance
12 content themes treated as 12 clustering actions. → Counted list operations, retained the non-resetting capacity and clarified tier labels.
Every recorded change to this site is in the change log.
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