How much does business texting cost per message?
Summary
Once you pass the texts included in the plan, a message costs $0.0085 at RingCentral and $0.0095 at Ooma Office. Those are the only two of twelve providers that print an overage rate. The rest either call texting unlimited under a fair-use policy or do not say what the next text costs.
What is included is counted in different units. RingCentral gives 25 texts a user a month on Core and 100 on Advanced; Nextiva 100, 500 and unlimited by plan, also per user. Ooma counts per account (250 on Pro, 1,000 on Pro Plus, inbound and outbound both count), and so does Talkroute (500, 2,000, 5,000). JustCall counts 500 or 1,000 "segments" a user.
Unlimited: Quo, Google Voice, Vonage and Phone.com's Plus and Pro. Phone.com Basic has no texting at all.
Registration is a separate bill. RingCentral passes through $19 for the brand, $15 to vet each campaign and $1.50 a month (or $10 for standard volume); Quo charges $19.50 once and $1.50 to $3 a month; Talkroute $19 or $15 once depending on plan and $1.50 a month on Basic.
A five-person team sending and receiving 2,000 texts a month pays about $17.44 for texting on RingCentral Core, $16.63 on Ooma Office Pro, and only the monthly registration fee on Quo.
What each plan includes, and what the next text costs
| Provider | Texts included | Each text over the allowance | Registration fees printed | Provider |
|---|---|---|---|---|
| RingCentral RingEX | 25 a user a month on Core, 100 on Advanced | $0.0085 a registered SMS, in or out ($0.013 MMS); unregistered $0.014 | $19 brand application, $15 campaign vetting, then $1.50 a month (low volume) or $10 (standard), three-month minimum | Check current plansUnpaid link |
| Nextiva | 100 a user a month on Core, 500 on Engage, unlimited on Scale | not published | not published | Check current plansUnpaid link |
| Quo | Unlimited to US and Canadian numbers, fair-use policy | Not metered; automated texts via API, Zapier or Make $0.01 each | $19.50 one-time carrier review, then $1.50 to $3 a month | Check current plansUnpaid link |
| Ooma Office | None on Essentials; 250 an account a month on Pro, 1,000 on Pro Plus (inbound, outbound, internal and deleted messages all count) | $0.0095 a message | not published | Check current plansUnpaid link |
| Talkroute | 500 a month on Basic, 2,000 on Plus, 5,000 on Pro, per account | Not printed; high-volume sending moves to Bulk Texting plans from $55 a month | Local numbers: $19 one-time on Basic, $15 on Plus, included on Pro; $1.50 a month on Basic, included above. Toll-free numbers: no fee | Check current plansUnpaid link |
| JustCall | 500 SMS segments a user a month on Team, 1,000 on Pro and Pro Plus, unlimited on Business | Not printed; sold as SMS bundles | not published | Check current plansUnpaid link |
| Aircall | Footnote: unlimited inbound and 4,000 outbound a user a month; the comparison table says “contact us for rates” for US texting | not published | not published | Check current plansUnpaid link |
| Phone.com | None on Basic; unlimited on Plus and Pro | Not metered | not published | Check current plansUnpaid link |
| Google Voice | Unlimited US texting on Starter, Standard and Premier | Not metered | not published | Check current plansUnpaid link |
| Vonage Business Communications | SMS and MMS on Mobile, Premium and Advanced under “reasonable and acceptable usage”; no SMS in Mexico | Not metered | “Campaign Registry fees apply”; amounts not printed | Check current plansUnpaid link |
| Zoom Phone | Domestic SMS and MMS in the US and Canada on every plan; no count printed | not published | not published | Check current plansUnpaid link |
| Dialpad Connect | SMS, MMS and team messaging on Standard, Pro and Enterprise; no count printed | not published | not published | Check current plansUnpaid link |
Scroll sideways on a phone.
The unit decides more than the rate does. A per-user allowance grows with the team, so five people on RingCentral Core have 125 texts between them and five on Nextiva Core have 500. A per-account allowance does not grow: Ooma Office Pro's 250 texts are 250 whether one person or twenty share the account, and Ooma counts every direction, including internal messages and ones you delete. JustCall's segments are the 160-character pieces a long text is split into, so a two-segment message uses two.
Aircall's page disagrees with itself. The comparison table lists US texting as "contact us for rates", while the footnote under it says every license includes unlimited inbound texts and 4,000 outbound a user a month. Both are reproduced here as printed.
500, 2,000 and 10,000 texts a month for a five-person team
| Plan | 500 texts a month | 2,000 texts a month | 10,000 texts a month |
|---|---|---|---|
| RingCentral RingEX Core | $4.69 | $17.44 | $85.44 |
| RingCentral RingEX Advanced | $1.50 | $14.25 | $82.25 |
| Nextiva Core | Included | not published | not published |
| Nextiva Engage | Included | Included | not published |
| Ooma Office Pro | $2.38 | $16.63 | $92.63 |
| Ooma Office Pro Plus | Included | $9.50 | $85.50 |
| Talkroute Basic | $1.50 | not published | not published |
| Talkroute Plus | Included | Included | not published |
| JustCall Team | Included | Included | not published |
| Quo (any plan) | $1.50 to $3 | $1.50 to $3 | $1.50 to $3 |
| Google Voice (any plan) | Included | Included | Included |
| Phone.com Plus or Pro | Included | Included | Included |
Only plans that print both an allowance and an overage rate produce a figure past the allowance, which is why Nextiva, Talkroute and JustCall show "not published" at the higher volumes while Ooma and RingCentral show dollars. RingCentral's low-volume campaign ($1.50 a month) covers anything under 6,000 messages a day, so 10,000 a month still qualifies. Ooma's registration fees are not on its rates page and are left out of its rows; whatever they are, they come on top.
The one-time fees are also left out. Add $34 for RingCentral ($19 brand plus $15 campaign), $19.50 for Quo, and $19 or $15 for Talkroute to the first month, and $15 again at RingCentral each time a campaign is resubmitted. Do you need to register before texting customers from a business number? explains what those fees pay for and what happens to texts sent from an unregistered number.
Automated and high-volume texts are priced separately
Conversational texting, one person typing to one customer, is what the allowances above cover. Appointment reminders, order updates and anything a system sends for you are billed differently. Quo charges $0.01 for each outgoing text sent through its API, Zapier or Make, on top of the unlimited conversational texting. RingCentral sells High Volume SMS from $0.0119 a message sent or received, and separately a $25 Business SMS Booster for a shared inbox and templates. Talkroute moves bulk senders to its Bulk Texting plans, from $55 a month. If reminders are most of your volume, those are the rates to compare, not the overage column.
For how texting fits with the other add-ons on a bill, How much do call recording, texting, and AI features add to a business phone plan? has the wider view, and What does Quo (formerly OpenPhone) cost beyond the per-user price? walks through Quo's fees line by line.
Sources
Allowances, per-message rates and registration fees checked October 5, 2026.
- ringcentral.com/office/plansandpricing.html and support.ringcentral.com — TCR registration fees
- nextiva.com/nextiva-pricing
- quo.com/pricing
- ooma.com/legal/rates and Ooma Office plans
- talkroute.com/pricing
- justcall.io/pricing
- aircall.io/pricing
- phone.com/pricing
- workspace.google.com/products/voice
- vonage.com/unified-communications/pricing
- zoom.us/pricing/zoom-phone
- dialpad.com/pricing
Related on this site
- Do you need to register before texting customers from a business number?
- How much do call recording, texting, and AI features add to a business phone plan?
- What does Quo (formerly OpenPhone) cost beyond the per-user price?
- Which Ooma Office plan do you need for call recording and texting?
- How much does it cost to add another phone number to a business phone plan?
- Compare every US plan at your team size
- Seat cost calculator
Written by Kaz (pen name). Figures are copied from providers' published pricing pages on the dates shown. We have not used these products. Corrections: contact form.